The organizations that create standards (W3C, IETF, OASIS, ISO and others) are equally important because they drive the whole process. It is important to know that most members of these standards organizations are companies with certain commercial interests. Sometimes the agenda of these companies is not as noble as "How do we create the best standard possible?" but rather "How can we screw our competition?".
Microsoft is trying really hard to prevent ODF from dethroning DOC (which is a de facto standard) as file format of choice for wordprocessing and spreadsheet applications. Recently Microsoft has tried to influence the ISO voting process to get its OOXML file format approved as an ISO standard to counter the ISO approval of ODF. It turns out that their manipulation of ISO's processes is actually preventing ISO from functioning correctly in many other domains.